Greetings AdLand Citizens!

Welcome to AdLand Heroes, a new blog dedicated to news and trends about advertising, marketing, public relations, behavioral economics and everything in between.

Why yet another advertising blog?

We thought the same thing too. Truth is, there are many out there. But like David Ogilvy said that there is very little good advertising among all the bad advertising, the same principle applies to many of the advertising blogs out there.

We hope to tackle the AdLand environment in a different approach, similar to the approach we took while we steered Beyond Madison Avenue as its lead blogger.

Critical, yet understanding. Humorous, yet serious. And above all else, providing critical information to help advertisers and marketers be successful.

We’re here to make you think. And we hope you make us think too.

Enjoy.