Bridge the Gap

The ANA came out with a report stating that AdLand is in trouble due to the disconnect between marketing education and the marketing profession.

I couldn’t agree more. The report even caused me to write this Business2Community article about my experience with the disconnect.

It also made me think- what small part can I contribute to assist marketing educators in bringing the latest and greatest in the marketing world to the classroom?

Content, obviously.

So that’s my new goal with AdLand Heroes- bringing fresh, curated content to this blog in order to share on Twitter and beyond, with the hopes that marketing educators would not only find it useful, but easily digestible for their students, whether it is high school or higher education.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s