Bridge the Gap

The ANA came out with a report stating that AdLand is in trouble due to the disconnect between marketing education and the marketing profession.

I couldn’t agree more. The report even caused me to write this Business2Community article about my experience with the disconnect.

It also made me think- what small part can I contribute to assist marketing educators in bringing the latest and greatest in the marketing world to the classroom?

Content, obviously.

So that’s my new goal with AdLand Heroes- bringing fresh, curated content to this blog in order to share on Twitter and beyond, with the hopes that marketing educators would not only find it useful, but easily digestible for their students, whether it is high school or higher education.

 

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