Talk about touchy subject.
There have been multiple stories about top advertising executives being excused from their positions due to their remarks- whether worded wrong or actually believed- about women and minorities in the industry.
The majority of the fervor deals with women not being treated fairly, while the lack of minority talent in AdLand continues to take the back seat of the bus.
The latest fall from grace has been Saatchi & Saatchi boss, Kevin Roberts. Yes, the lead behind “Lovemarks”, has left his spot due to some unfortunate wording about women in the industry and the following outrage. The board and holding company leaders had no choice to ask Roberts to leave, even though there could be some debate about exactly how he meant his words.
Unfortunately for Kevin, AdLand is, after all, an industry of wordsmiths. And participating in the conversation about women in AdLand without choosing your words carefully proved to be detrimental.
What then, are we going to discuss?
It is abundantly clear that AdLand has some issues when it comes to racial and gender equality. We are of the school that there is much more to gain on the racial end of the debate, but while the louder voices are of the gender debate, we might as well fight yet another battle worth fighting.
The ranks of the communications industry is filled with women, yet the leadership posts of AdLand are filled with a puzzling and disproportional amount of old, generally white, men. How come?
Yes AdLand, how come?
It’s about time that the AdLand mass is finally sick of this inequality. Let’s welcome this conversation with action and real change. Then, once action is started and the dust settles, we can finally address the race debate.
Then we’ll REALLY see some uncomfortable people.