Industry as Strong as Our Weakest Colleague

We got the title of this post from a line we wrote in post early on in our role as Lead Blogger for Beyond Madison Avenue.

Looking at it again, it rings truer now than ever before.

We appropriated it to AdLand from its original, sports environment. A football team, soccer team,track team, are all as strong as its weakest teammate, area, or event. Instead of focusing on the strengths, we examine how our vulnerabilities affect our chances of victory.

Likewise in advertising, if our victory is winning over the public, our vulnerability includes those practitioners who lack the sufficient education, reasoning and experience necessary to do the industry justice.

What can AdLand do? The barriers to entry for advertising are much lower than the medical, legal, and engineering practices.

Yet, out of those, advertising garners the most attention from buyers, whether consumer or industrial.

Getting degrees in the practice is one thing, and passing exams administered from the AMA, IABC and the like are another. It still isn’t enough.

We can continue to rely on basic free enterprise principles and hope that the weak ones are phased out naturally. But, if history holds true, those principles do not hold up.

We welcome any suggestions you all might have in fixing AdLand’s weakest link. We’ll revisit this topic soon.

Will the U.S. Actually Pass the Ad Tax?

There has been plenty of speculation that the U.S. Congress, amid a presidential election, may try to push through legislation that will make them popular amongst their constituents.

Unfortunately attacking the ad industry ranks near the top of the list.

In case you are not aware, advertising costs incurred by businesses and corporations in the United States are not taxed, because it is- and rightfully so- considered as a cost of doing business.

But now, more than a few legislators want to take that classification away. Why? We haven’t been able to find a legitimate reason. Perhaps it is due to advertising being a multi-billion dollar industry? Or perhaps it would prove to consumer advocacy groups that legislators can be “tough” on business?

Who knows the reason why, but the fact remains that the adding of this particular tax on business is not a good idea.

There are dozens of reasons why, with the biggest one being that it will hurt smaller businesses’ ability to compete. With a tax on advertising, these SMEs (small and medium-sized enterprises) have even FEWER funds to compete against the big dogs.

We agree that businesses should pay more into the tax system. And we are hoping more advertising professionals step up to the negotiation table to figure out a better alternative.

Greetings AdLand Citizens!

Welcome to AdLand Heroes, a new blog dedicated to news and trends about advertising, marketing, public relations, behavioral economics and everything in between.

Why yet another advertising blog?

We thought the same thing too. Truth is, there are many out there. But like David Ogilvy said that there is very little good advertising among all the bad advertising, the same principle applies to many of the advertising blogs out there.

We hope to tackle the AdLand environment in a different approach, similar to the approach we took while we steered Beyond Madison Avenue as its lead blogger.

Critical, yet understanding. Humorous, yet serious. And above all else, providing critical information to help advertisers and marketers be successful.

We’re here to make you think. And we hope you make us think too.

Enjoy.